Direct or Channel Sales is an important decision for B2B Organizations
By Steve Gruber The question of how to get to your market from a sales perspective, direct or channel, often comes up; for most start-ups there is no one right answer, it really all depends. It...
View ArticleFinancial Statements help with B2B Sales Strategy
By Mark Elliott VA Partners has been in business for just over 5 years and almost since day 1 we have been a member of Communitech. It is located in the Kitchener-Waterloo region and serves as a hub...
View ArticleGetting Started with Twitter? Start using Twitter in your sales strategy
by Stephanie Goodman Getting Started with Twitter is a tedious task for many and not because it is a tricky marketing platform but rather, because they are millions of resources out there telling...
View ArticleLead Generation tips for B2B Sales: A summary from Café If
By Mark Elliott On Friday I had the privilege to be part of a Café If session on Lead Generation. This is an event organized by the Innovation Factory that takes place a couple times a month and...
View ArticleLeveraging Social Media in the B2B Sales Process: A Recap of Social Media...
By Mark Elliott On Thursday February 16th VA Partners presented Leveraging Social Media in the B2B Sales Process to an engaged crowd at the Foundery in Toronto. This was part of the annual Social...
View ArticleB2B Sales Strategy: Insider Tips for Startups
by Mark Elliott On March 22nd I had presented “B2B Sales Strategy” as part of the MaRS Best Practices series. It was a great experience dealing with the MaRS team both on the preparation of the event...
View ArticleA Start-up Sales Necessity: the Elevator Pitch
By Steve Gruber Back in early 2010 I did a blog around developing an “elevator pitch” and its importance when you are a startup. I think having a short, concise and simple to understand elevator pitch...
View ArticleTop 10 Tips for a Successful B2B Sales Meeting
by Mark Elliott Meetings are often one of the most important components of a B2B sale. Roughly half the sales effort is attaining the meeting and the other half is what you do in the meeting. What...
View Article5 Tips for Great B2B Sales Presentations
by Mark Elliott This past week I was happy to attend the Business Development and Senior Sales Peer2Peer session at Communitech in Kitchener/Waterloo. If you are in the KW area, I would highly...
View ArticleHow to Build a Successful Sales Organization
by Mark Elliott This week I was in KW for the monthly Business Development and Senior Sales Peer2Peer event at Communitech. This is a wonderful opportunity for sales leaders to meet-up and discuss...
View ArticleHow to Get More Clients: 8 Simple Strategies We Use Every Month
I meet a lot of startups and small businesses every month. This could be at an event at MaRS, over a coffee at Te Aro on Queen Street or at the office of a potential business partner or a new […]
View ArticleContent Marketing: A B2B Sales Person’s New Secret Weapon
In today’s B2B sales environment, it is getting hard to get a hold of people whether it’s by phone or email. Prospects at every level are inundated with electronic messages of every sort. They barely...
View ArticleMaRS: Chinese Market Opportunities for Ontario Startups
My strong interest in everything Chinese (business, language, food, history) was sparked during the time that I lived there. I’m also interested in learning about the amazing things that startups are...
View ArticleWhat to Look for When Choosing a WordPress Theme
Prior to building and managing websites, regularly I was under the impression that obtaining a...
View ArticleStartup and Small Business Events You Don’t Want to Miss in April 2015
Every month our team compiles a list of startup and small business events in Toronto...
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